How Planning Ahead Can Strengthen Your Brand
A Relationship With Your Designer Will Build A Strong Brand
I just closed half a dozen projects out of production and transitioned them into the billing process. Some were one-offs: we may not see those clients again for several months, or even a year. Others were not one-offs. In fact, they were quite the opposite. These clients have more projects already in our queue, and historically, we can confidently say they'll be back . . . maybe even at the end of the month. If not again this month, next month.
That’s the beauty of working project-to-project, you can come to us whenever you need us - and only when you need us. There’s no obligation, no commitment in terms of capital, or time. Just come in, get your new product and go. Easy.
We won’t deny that we love seeing you come back and back again. Perhaps the second most critical investment you can make in your brand, beyond design, is continuity - and longevity. There is value in constant refinement and there is value in - continuous - messaging. If in life time heals all wounds, then in marketing, time yields the best return.
For small businesses, nonprofits and even large corporations this a la carte, project-based model is expedient . . and although it shouldn’t always be, expediency is often synonymous with efficient. Except, it’s not. Not all of the time anyway.
Circle back to those clients who I just sent an invoice - the ones with more projects in queue. I’m going to send them another this week. And one more next week. We’ll be at it again next month. While calling us every time a need surfaces or an idea strikes is always welcome, there’s an easier way to do this. Bluntly said: put us on retainer. You’re already using us as your off-site, overhead-free marketing department, you might as well get a discount by buying blocks of our time - maybe a whole day? Maybe a whole week or month! The choice is yours and the options can be scaled to your needs.