3 Ways To Make Your Office A Marketing Tool
Designed Spaces Drive Energy & Usage
Consumers want to feel something when they enter a space and engage with a brand. When a consumer enters Starbucks they want to be enclosed in an environment that is both calming, yet thriving, conducive to both taking a break and being productive. Restaurants, Starbucks included, are famous for strategically using interior design - employing color, materials (with a focus on textures), media (music & video) and lighting - to create an environment that gives consumers a "sense" of their brand. Whether the idea is to create an environment that encourages people to come and go, or stay and linger, companies are using interior design to make spaces work for their needs.
Creating a branded interior is something businesses and organizations of all kinds can benefit from. Here are three general thoughts for any entity to consider when creating their own environment:
1) Treat Interior Design & Furniture As Investments:
Depending on what your organization does, it can be tempting to run with the inclination to treat your office, store, or workspace as a utilitarian zone that only needs what it needs to get a job done. If you welcome clients, consumers, collaborators, or stakeholders into your space, don't run with that idea. Instead detail what it is you want persons from those categories to feel while they are in your space. How can your space accommodate them, while sending a message about who you are, the work you do, and the experience they should expect to have?
Everything from the color of your walls, your floors, how you treat glass and especially any embellishments in your space, contribute to the experience people have in your space. Furniture, even the electronics you use, contributes to the experience. More importantly, they reflect how you might value yourself and the experience you are about to (possibly) provide someone.
2) Use Walls And Glass As A Canvas:
Even the most elegant of spaces can make use of its wall space. You don't have to cover the walls with text, marketing messages or symbols relevant to your product or service. Nuanced, creative items can add to the experience of visiting your location, and reinforce the message, or style, of your brand.
The same goes for glass. The same technology that creates vinyl decals for car windows can create amazing window/glass panel treatments that advance your message, or even create an interactive space. This would be a great space to use vinyl to parallel any messaging on your product packaging. By doing so, you would be creating a consistent presentation that consumers would recognize from afar.
3) Get Interactive:
Making product models or samples readily available gives consumers something to interact with, learn from and ultimately a reason to linger. This creates a great spring board for you to engage with them and facilitate their experience in your space. Make sure you have something to give them when they leave, whether they purchase your products or services, or not. A business card, a brochure, a small booklet. These things go a long way in creating an impression and driving foot traffic back into your store.
Research from Google suggests that overwhelming, consumers who google your product or service (even while they're in your store) are more likely to purchase from you. Be sure to create a web experience that gives them the information they need to make their decision.