3 Ways To Optimize Vehicle Graphics

3 Ways To Optimize Vehicle Graphics

This morning, while heading into the office, I came upon a vehicle with an interesting-looking sign in its back window. Naturally, I'm curious about any signage or branding on a vehicle. Different companies and entrepreneurs take different approaches to branding their vehicles. Some keep it strictly informational, while others really take it as an opportunity to create a conversational springboard for other drives, and passersby. 

In this case, the presumed entrepeneur had taken what appeared to be a mid-size posterboard and with vinyl lettering, spelled out their company name with two phone numbers for contact. There are a few things wrong with this approach: the instability of a poster board propped in a window; neon colored phone numbers that were never fully readable, even while riding near parallel to the vehicle; the over all lack of prominence and authority. 

Here are some tips on making the most of advertising your business on your work vehicle: 

1) Colors Should Complement Your Vehicle:

You want the name of your company and any contact information you have posted on the vehicle to be highly visible. Other drivers and passersby shouldn't have to strain to read a phone number, or figure out what you do. We feel g&Z construction is a great example of vehicle/graphic color harmony. 

g&z construction vehicle graphics: April 18, 2014

2) Proportionate Sizes For Max Readability

Once we get the dimensions of your vehicle we discuss the dimensions of the graphic. Opting for a graphic too small takes away from the prominence of the information and its readability. Going too large can almost be distracting in a negative way. A happy medium optimizes readability and lends to the best aesthetic experience. 

3) Simple Means Quick and Easy: 

Whether in a moving vehicle, or on foot, odds are when possible consumers see your branded vehicle, they'll be passing it by. They may have a good 5 seconds to process what your vehicle has to say. For that reason alone, we recommend keeping it simple: name, phone number, logo. You my add a website, or a few descriptors of what you do, but we dont' recommend adding much more text. 

Great design excites curiosity and can spark engagement. Where we recommend you go simple on text, you can add some complexity to your design. For a service oriented business with no physical store, this should be a major investment for you. Make it worth the while. 

 AntWorks Pest Control Vehicle Graphics: April 9, 2015


Markon Brand Design