Passion & The Personal Brand

your passion is showing

It's easy to spot a fake. I'm sure all of us can think right now of that person (or people) we've come across in our professional lives that just isn't genuine. You can tell that they're phoning it in and contributing the minimum amount needed to just barely scrape by. Their heart just isn't in it.

Our theme for the month here at Markon is passion. It's a theme that's easy to explore at this time of year as flowers and heart shaped boxes of chocolate surround us. @@But just as in our personal lives, in our professional lives faking it will only get you so far.@@ 

You can fake it till you make it but you can’t fake passion.


Here's the problem. Fakes have a way of masquerading as true professionals. They are not. HERE IS THE TOUGH QUESTION: are you a fake? Because people are going to figure that out. They'll feel from you that you're not genuinely in the game. They'll pick up on the fact that your head and your heart aren't committed to your work.

Wondering what makes the difference? Here's my quick list for you to assess on which side of this fine line you stand. 

The Unpassionate

  • take up time and resources
  • talk about doing new work
  • appear ready to move forward
  • are concerned about how their brand is perceived
  • stubbornly resist change
  • avoid or delay communication
  • don’t value others’ time
  • make excuses

The Passionate

  • take up time and resources
  • talk about doing new work
  • appear ready to move forward
  • are concerned about how their brand is perceived
  • are excited to implement changes
  • follow through and follow up
  • value the time of other professionals
  • make decisions

  Click the image above to download the PDF!

 

Click the image above to download the PDF!

I've told you before that personal branding is a topic that I'm passionate about. (It's why I'm devoting my whole blogging year to the topic!) And anyone who knows me knows that when I'm passionate about something, I go big. So this week's post comes with its very own free downloadable! Yay!

Print it, pin it to your bulletin board and use it as a reminder to check yourself if you find yourself veering towards burnout. In our daily branding work, we've learned time and again that we can create a beautiful business brand that is diluted instantly because the owner is simply not truly passionate about what they are doing. If that's you, it's time to examine whether it's time for some changes. 


This post is the second in my year-long series on personal branding. If you missed the first one, on Strategy & The Personal Brand you can check it out here. We’ve done some heavy hitting in our first two installments so next month we’re talking about rejuvenation. We’ll focus on bringing life back into your personal brand - just in time for spring! I’d love it if you followed along. You can subscribe here for email updates or send me your thoughts on Twitter!