3 Examples Of Print Design In Action
Get Your Brand Out There With the Perfect Business Card
There's something powerful in that moment when you exchange business cards with someone. You're passing a little bit of your brand over to someone else. They have your contact information, your logo and a little bit of your hard work tucked away in their wallet. It's a moment in which you're both saying "yeah, I'll look more into you later." It's the physical analog to bookmarking a website or saving an article for later. The right print design can make the moment even more memorable.
Fortunately, your business card doesn't get lost in the shuffle quite as easily as a digital bookmark or saved article. Your business card leaves an impression - literally, wherever it's held. Taking advantage of print design, the right combination of color, material, texture and design enhances the chances that your card is used (not just viewed) again and again. It's up to you to make your card memorable.
Here are some examples of business cards that take advantage of design, material and even shape.
1. Material and Texture
Print design goes beyond visual aesthetic and encompasses material, weight, texture, shape and, in some cases, function. For our friends at Nelson Truck Equipment, we incorporated a red foil to draw attention to their name. The foil is on a textured card that gives the industrial design of the cards foreground a rough feel. The reflective nature of their name and the course texture of their card are in line with the industrial nature of their brand. It's about quality and it's about grit. Now when clients are handed their cards the shine of the foil literally catches their eyes and the texture enhances the visceral experience of holding the card. It's a memorable moment and in 2015, creating memorable micro moments is where it's at.
2. Paper Weight, Color, Creativity
For our own business cards we took a less than standard approach. Our cards are vertical in orientation, not horizontal. They have a matte finish that lets the yellow foreground of our cards speak to our brand's design, rather than any iconography we could have placed there. The simple black text on the front of our cards pops, while the back of the cards delights with an inverted color scheme and thought-provoking quote. Featured in the images below are our company cards, rather our own individual business cards.
3. Classic And Impactful
A lot of business cards are on a slim paper weight with a high gloss finish. It a solution that is tried and true. The high gloss elevates the design the brand has chosen to put forward and the slim weight allows for a flexible card that doesn't impose. It says: "Hello, I'm here, I'm not an imposition. Read me, please."
What makes the card featured below effective, however, isn't the material, texture or finish. It's the design. This card uses color to segment the parts of the card that need to be read, one part logo display, one part information piece. It might also make you hungry - and that's good!
Business cards have long been essential. Not to mention a hallmark of professionalism. There are few things as powerful as actually placing a piece of your brand in someone's hand, that they can then take with them to remember and access in their own time. They are such an essential piece of the social brand experience that we listed business cards as the second most important item on our Three Things Every Business Needs list.