3 Reasons Not to Ignore Facebook

You may have seen some of the buzz about marketers investing more and more time in Pinterest and Instagram. For certain industries, both platforms have enormous potential for engagement and conversion, but don't let the fact that interest in emerging platforms has superseded time invested in Facebook. People - consumers -  haven't left Facebook and they are still on the platform voicing their opinions and sharing their lives. Branding Magazine, reporting on a recent string of studies brings us the following stats:

14 % of 18-35 year-olds are checking in at stores

This represents an uptick in social media use in stores. 18-35 year-olds are also what is known as digital natives - people who are intrinsically comfortable with using technology, including social media, as it was introduced to the world early in their lives.

15% of that group are using social media to discuss products

Word of mouth marketing is extremely valuable. Consumers will inherently trust other consumers, particularly when they have a human connection with that person. A positive post on Facebook isn't quite the same as a positive review on your website or social media page (and you may never see the post if you're not tagged in it), but it's still powerful organic marketing.

Conversely, if it's a negative post the damage may be hard to qualitatively assess. You will want to do what you can to ensure consumers have a positive in-store experience and are satisfied with your products.

58% of users aged 55 and over use social media to research their electronic goods purchases

If you're in the business of selling electronics, this is an important statistic. Do what you can to facilitate their research by providing a meaningful link to product reviews, images of products, and of course links back to your website. Posting meaningful content about your products will do much to help a consumer choose your store or product for their next purchase.

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