3 Marketing Tips For Propserity
Welcome to November!
The largest retail days of the year are fast approaching and your small business should be ready to capitalize on the opportunity for increased conversion and long-term relationship building. At Markon, inspired by last week’s Twitter #SmallGoesBig event, we’ve compiled a three point checklist for you to prepare for holiday sales, and find continued prosperity throughout the year. When you’re finished reading, we encourage you to watch the #SmallGoesBig event, which we’ve linked to at the bottom of this page.
3 Actions You Can Take Now to Create Prosperity:
Make Brand Consistency a Priority: We’ve written a lot about brand consistency, not only in design, but in your messaging, and the quality of which your branded materials are produced. You are your brand. It is your identity and your presentation. Ensuring that it is managed and presented with consistency of quality and design contributes to the construction of your reputation in consumer’s minds. It lends you credibility, memorability, and makes you recognizable amongst your competition. If you’re struggling with building your brand, or are concerned that you’re not putting your best foot forward, take a moment to complete our brand evaluation form. We’ll get back to you and discuss how we can help you achieve the solution you’re seeking (and even the ones you might not yet know you’re seeking).
Use Your Tools: We live in the digital age. Be sure your business does too. Utilizing the web, social media, and the plethora of free and/or low-cost advertising avenues the web allows, is a highly effective way to drive foot traffic to your storefront, or digital traffic to your website. At Markon, we embrace the concept that your web presence is your 24-hour associate. Be sure what you post online is informative. Include a contact page with a standard phone number, an email, or a simple contact form. Be mindful that doing something as simple as taking a moment to set up a Google + page will ensure that your business comes up in searches, includes you on Google Maps searches, and allows you to build connections on Google’s social media platform.
Give Them A Reason to Return: One of the most important strategies you can embrace is to be resourceful to your prospective consumers/clients. That can mean providing a service experience that will enhance their lives in some way; providing a product that is unique and valuable; and/or being sure that your communications are meaningful and informative. At the last #SmallGoesBig event, it was recommended that your communications follow the 80/20 rule. 80% informative and 20% promotional. Markon embraces that rule and recommends you do too!
For more sage small business advice, check out last week's #SmallGoesBig event on Google +.
When you think about it, these 3 actions are truly essentials. At Markon we have the branding and marketing prowess to manage your efforts. Our services are scalable to meet your needs, large or small. When you’re ready, contact us.