5 Examples Of Logo Design

Your Logo Is Your Chief Visual Sign, Make It Rock

We sometimes describe a company's logo as its hardest working employee. It has to be present at all times, look fantastic, concisely communicate a powerful message and never, ever, tire. That's an intense directive when you stop to think about it. Inside that set of directives is the logo's mission, to "concisely communicate a powerful message." To meet that mission, designers employ a number of tools: typography, imagery, geometric lines, flat representations of real world objects and more. The possibilities aren't endless, but they can be expansive. 

To show you how diverse logos can be, we've put together a short list of 5 logo variations. 

1. Modern/Abstract Logo Design

What is the Airbnb logo? An arrow? Some kind of celtic rune? A location pointer gone awry? An ode to the circuitous nature of sharing? It's sort of up for interpretation isn't it? What is definite about the Airbnb logo is that it's unique, complex yet simple, and highly adaptable for use across the web and in print. It's quirky, cute, fun and probably intriguing to the adventures souls who use Airbnb. 

The logo presented here is a png file, which a perfect file type for the web. Logos should exist in multiple file formats in order to look their best in various iterations. 

That quirky, cute, fun symbol is called "The Belo" and the founders of Airbnb wrote a great narrative about it in 2014. 

2. Logo Design For Digital

We are all familiar with Google. Its name is essentially its logo, which is a wordmark (we'll touch on those further down this list). A whole name can't be placed everywhere, though. Think about all of the ways logos appear on the web: as symbols in our browser tabs, icons in our favorites list, etc. If your company has an app - mobile or desktop - it requires a GUI. For Google, these more nimble, digital adaptations have been known as the "g logo." in the past it was a white, serifed, italicized g in a blue square. Recently, however, it's take on a cleaner, more colorful look.

The colorful Google "g logo" is the latest iteration of the iconic brand's one letter, digitally adapted logo. 

3. The Wordmark 

Perhaps the simplest in terms of design, but often the most impactful: the wordmark. This is a logo that is comprised solely of text. The design element is in the typography, that being the choice of font, the amount of space. The designer can either make a visual impression by manipulating the font to maximum effect, or by making creative use of white space. Take for example this iconic wordmark that utilizes both font and white space to make an impression. 

The FedEx wordmark was designed by Landor in California. 

4. The Seal

Some say a seal logo runs high on the traditional spectrum of design, but a modern seal can be fun, visually stimulating, an easily transferable to digital spaces, product packaging, print marketing collateral and other spaces. The retro logo you see to the right is a prototype we developed for our own creative brief (it was inspired by two friends of ours - Parker & Finley). A seal can be limiting in size and dimension, but it can be highly impactful. 

Designed in Vancouver, Washington by  Markon Brand Design

5. Retro

Some brands do decide to go retro. We say: why not?! If the design style is in line with the character you're building around your brand - go for it! Retro can actually say "comforting." It can say familiar and be evocative of positive feelings. Retro done well doesn't have to say "antiquated" or dissuade customers from engaging with your brand. Retro done well can spark engagement from the best kinds of curious minds. 

Designed in Vancouver, Washington by Markon Brand Design. This also appears in our creative brief. 

If you're an entrepreneur and you're considering logo design as you start your business, you're already a step ahead of the game. At Markon, we consider a great logo to be one of the three things every business needs.  Your logo is not your brand, but it is among the founding blocks of what your brand is to become! 

This post is one of four in a series about the Three Things Every Business Needs. Stay tuned for installments three and four. Read installment one, three and four