Building Brand Recognition
3 Thoughts to Keep In Mind While Building Your Brand
In our line of work, we meet many small business owners who feel mass brand recognition and accelerated growth is beyond their reach, mostly due to limited resources. However, we believe that the recipe for success really comes down to time, creativity and commitment.
Brands come and go. Some last for generations. Some spring up seemingly overnight. Building awareness of your brand is something you have to do for your brand. It is critical to success, drives traffic to your physical and web store, increases your chance for sales, and hopefully fosters a loyal population of brand advocates. We recommend keeping these three tenets in mind as you set out to build your success.
Be In Sight & In Mind
You’ve heard the phrase “out of sight, out of mind.” It’s largely true that when things are out of our sight they do fall out of our mind. That is why it’s imperative to keep your name “out there” in the marketplace. In particular, you want your voice to be louder than others in your field. There are a number of ways to do this.
Today, our lives are driven by search results, social media shares, likes, and content we find across the blogosphere. Decide how your particular business can utilize those tools and then begin a routine content strategy to build visibility. Useful content tends to foster interest and lays the foundation for future brand loyalty. Investing in custom graphics, ads and photography is a great way to gain consumer attention. Be sure to pair your content with the right images.
Perhaps your businesses consumer base is entirely local. Investing in outdoor signage is a great way to start building awareness. Whether it’s a new outdoor sign to be mounted to your storefront, or something for an informational directory for the business park you inhabit, or a simple sandwich board for the nearby sidewalk - outdoor signage is a great investment. Consider advertising in local media: in newspapers, magazines, television, and radio. Adverts can be less expensive than you might be thinking and they are easy to create.
Create a Branded Environment
Your physical store should clearly be YOUR physical store. We’ve helped a number of businesses brand their storefront and we’ve helped others brand their storefront and interior. It’s a powerful investment that emerges your customers in an experience that is clearly yours. We can help you establish a style guide for your design aesthetic and create custom promotional and informational items that will define your space and direct your customers through the experience of shopping, or working, with you.
The opportunities to increase awareness of your brand are almost endless. It can be low budget or high budget. Time intensive, or not. It really comes down to you. We believe in a hands-on, total care brand management approach.