What's a Realistic Timeline for a Creative Project?

Hint: Taking on a Creative Project Shouldn't Crash Your Calendar

We’ve been in this industry for more than a hot minute and one of the most jarring question we routinely hear from new clients is: “But… shouldn’t that take a few months?”

The answer is often no.

Creative projects should allow for original thinking, planning, and a bit of testing, but it shouldn’t take three months to rebuild a four-page website - or even a 75-page website. As professionals with two decades of experience in this field, we are able to create an action plan that allows us to move through building a new website, designing a brand identity, and/or a social media plan quite quickly. This is possible for a few reasons:

  1. We are a team of creatives with talents that complement one another and work well in tandem.

  2. Years of experience have provided us with an acute awareness of the potential pitfalls and technical hurdles a project might encounter.

  3. Our natural tendency for organization has given us a method by which to tackle a project as a team.

Time Is Money

The other reality is simple: we understand that time = value. Website downtime, uncoordinated marketing strategies, even time without a logo, stymies your business’ ability to communicate and generate leads. If those things are left unchecked, they can actually dilute brand value.

Accounting For Downtime

We take potential downtime into account for all of our projects. For as long as we are brought onboard to work with your brand, it’s our responsibility to mitigate any potential risk to your brand. Here’s how we do that:

  1. Leverage systems to ensure continued access to vital content.

  2. Create custom content to re-orient users who reach a website under construction.

  3. Complete as much pre-work as possible before anything is discontinued or temporarily taken down.

  4. Coordinate a timeline of activities in parallel with your operations calendar to ensure digital systems aren’t down during critical sales or onboarding periods.

  5. Manage expectations and the scope of work from the start to close of the project.

Our first job is to elevate your communications and we embed that objective into all of our planning. If we didn’t, we wouldn’t be good at what we do.

If that headline piqued your interest, you should also read: On Choosing A Creative Agency