Google + Your Business Category
Tell Google Exactly What You Do
What business owner would pass up the opportunity to tell Google exactly what their business does? Some do. Unintentionally, of course. If you are reading this you are clearly interested in search engine optimization (SEO) and doing what’s best for your business online. That said, you might already know that one of the easiest things you can do to signal to Google that your business is active, open, and taking customers is claim your Google My Business listing. Verifying your listing as yours allows you a whole list of benefits. You can make sure your address and hours of operation are correct and update them when you need to. You can make sure the URL to your website is right, upload photos, and more. Now you can assign your business a category.
The way you categorize your business with Google is important. Google creates categories for businesses so that it can organize how it understands what it is that your business does - the services you provide, how you provide them, what kind of products you offer, and so on. Assigning a category to your business is on the simplest things you can do to help Google show your business with the right search query. Google makes it simple, fortunately, and has published guidelines for representing your business on Google.
Local SEO and Your Business
Claiming your Google My Business listing is a strong first step. However, to win at the local SEO game, you’ll need to do more than that. Here’s where an agency can help. The most important SEO activity any business can undertake is making sure that it’s primary information - name, address, phone number, URL, hours of operation, and categories - are correct and consistently formatted across the web. That means on Google, the over 60 “citation” or “listings” websites that exist (Yelp, TripAdvisor, Angie’s List, etc.) on your own website, and on social media. It’s actually a daunting task as many of those listings websites require accounts, subscriptions, and other roadblocks before you can edit the data, most of it generated by an algorithm or someone not affiliated with your business. They’re important, however, because they all send data to Google about your business. When the message is inconsistent, Google moves on and shows another business as a solution instead.
If you do nothing else, categorize your business correctly with Google and consider help getting your business listings in order. It will improve how people find you online.