How Brand Identity Shifts Across Social Media Platforms

This is a guest post by designrfix, written by James Gorski. Social media has been a huge component of online businesses for many years now. With branding on social media comes quite a few hurdles that businesses owners have to consider to better market their items and sell them on different social media platforms. This brand identity shift, as it has been called, is a huge hurdle, but it doesn’t have to be impossible. Luckily, there are several things to consider when trying to tackle this shift in brand identity across social media. Here is what you need to know.

Learn the Social Slang

One of the best ways to tackle this brand identity shift when dealing with various social media outlets is to know the social slang involved. Each social media outlet has their slang. For instance, a post can mean a variety of things like a “tweet,” a “story,” or a “status.” However, they are all posts. To best prepare your business for social media branding, you need to know the lingo and other terminology of the social media platforms before you can brand your business accordingly. Keeping up with social slang is also important for keeping the conversation alive and keeping your business at the forefront of the popular trends in social media. If you aren’t sure what kind of slang is used for each site, take just a moment to read a few posts on the site to familiarize yourself with the content.


Learn the Communication Styles

Unfortunately, not all social media platforms use the same kind of communication techniques either. When it comes to branding your business, this can often pose a huge problem for business owners. Once they manage to get a single communication form down pat, they are going to need to learn another to keep up with the ever-changing communication on social media. Facebook uses one sort of communication, while Instagram uses another. The best way to keep up with the times and ensure that your business is ready is by studying the communication techniques and styles on each platform. In this way, you can better communicate with potential consumers that might be interested in what you have to offer.

Learn When to Use Hashtags

Social media is all about the hashtags right now, and they are there for a good reason. Hashtags on most platforms are used to help improve search function and finding content that is similar. Hashtags are also great for consumers who are interested in various things. For example, if your business deals with art, using the hashtags related to art can help consumers find your products and your business through social media. Most all social media accounts use hashtags, but you should ensure that the platform you are using uses hashtags before posting any content. Another key to using hashtags is using less broad terms in your hashtags can help you gain a more authentic group of consumers wanting to try your products.

Learn When to Engage

Engagement is important to marketing a business on social media. When you engage with your followers and friends through various social media accounts, you are making yourself available to your consumers. When consumers see this engagement, they are more likely to buy your products and stay with your business. Consumers are always looking for someone to talk with instead of someone that talks to them. Interaction and engagement will also help boost interest in your products and your business. Some people tend to post things like questions or captions that invoke responses from their consumers.

Learn to Be Authentic

A final and valuable way to help handle the brand identity shifts that happen across social media platforms is to be authentic simply. Consumers are always looking for authentic posts, meaning that the content doesn’t look forced or highly marketed. Authentic content is going to help boost your business’ views from others, and it might even help bring in more consumers. Being authentic is a universal option as well, meaning that you can use authentic content for every social media platform out there. Consider your products and the way you post your products on various social media sites. If your content looks to be directly from a TV ad or a magazine ad, then your consumers are just going to scroll right on top of the content, ignoring it altogether. Authentic content also gives the impression that you are passionate about your products and your consumers and not just looking for the next dollar.


When it comes to social media and your business, there are many things that can be done to help grow your business and market your products on social media platforms. Since there are many different types out there, learning how to navigate these social media outlets is one way in which you can boost your following and your marketing for your business and products. Learning to handle hashtags, learning the lingo, and learning how to engage with your followers is only part of the process. Learning to create authentic content for your followers to see and engage with are a few of the ways that businesses and utilizing various social media platforms to speak with current consumers and find new consumers that are interesting in the business and the products.