List of Lists

Staying on top of industry trends is a full-time job but we've read all of these things so you don't have to.

Our team has had a dedicated Slack channel for keeping an eye on and discussing the coming year's trends since late summer. To be honest, our trends report from the year before was still making the rounds on the web at that time. But the fact that we've been watching for what changes are coming and reading every industry blog we can get our eyes on as we put together the latest iteration of our report is just par for the course. We do it not only every year but every day. We are constant students of our industry, always eager to learn more, understand the latest technology or attempt to understand the most recent cultural phenomenon that may impact the brands we work with. We voraciously consume content from the obvious industry sources (design blogs, industry publications, etc.) and even tangential ones (interior design and fashion blogs, app updates, and software releases).

As we put the finishing touches on our 2018 report, we wanted to share a list of some of the best articles we've archived, trends other people are predicting will affect brands and businesses in the year ahead and even a couple ideas on what color to finally paint that room of yours! It's a list of lists!

Branding / Design

Introducing the 2018 Color of the Year - Oceanside SW 6496

How Will Artificial Intelligence Affect Stock Photography?

5 Years, 5 Trends: A Look at the Past and Future of Design

9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More

Designers, It’s Time To Move Slowly And Fix Things

Branding Has Never Been Harder. Here’s How To Master It

How The “Anxiety And Disorder Of Our Time” Is Changing Design

Study: Good Design Is Good For Business

The Precarious State Of Logo Design

Pantone’s Color Of The Year Is Here, And It’s As Nebulous As 2018 Looks

The 10 Design Trends Of 2017 That Need To Die

9 Big Design Trends That Will Shape 2018

Web Design / Technology

Source: Bethany Nauert/courtesy of Tender Greens

Source: Bethany Nauert/courtesy of Tender Greens

Source: PBS

Source: PBS

Source: BrandingMag

Source: BrandingMag

Source: BrandingMag

The Future of Advertising Is All about Experiential Marketing

The NYT Climate Desk Wants You To Give A Damn About Global Warming

7 Major Digital Marketing Trends For 2018 | Smart Insights

Removing Your ‘Culture Glasses’'s 2017 word of the year throws shade directly at Ivanka Trump

2018 Local Marketing Predictions - Tidings

TrendWatch: Recalibrating: The State of the world & the consumer in 2018

These are just a few of the articles, posts, and publications that we found most influential. Do you have any favorites? Do you really agree with any of them or, better yet, disagree? Not sure what the implications are for your business? We love to talk shop. Let's chat!

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