Marketing with Squarespace Email
If you’re looking to keep things simple and have as much of your marketing and communications silo’d in one platform, then you’re going to love Squarespace even more. The website development platform also has an email marketing feature that operates as intelligently and intuitively as the website builder.
Capture Emails And Manage Email Campaigns Inside Squarespace
One of the core strengths of Squarespace is that you don’t need to bring on a list of additional products to build a functional website. With Squarespace email, you can capture email addresses with the platform’s native Newsletter block, store those emails on your website’s back-end, and then create and deliver email marketing messages in the same environment that you manage your website.
Automation Tools To Keep The Experience Going
Squarespace email offers six automation features that help take some work off of your plate.
Consistent Look And Feel
It’s easy to pull content from your website into your Squarespace emails and with the platform’s powerful style editor, you can send emails that have the same look and feel of your website.
Use the email campaign style editor to create an email from one of the various design templates Squarespace is offering, or build a new email from the ground up with a blank canvas. Either way, with Squarespace’s intelligent editing system, you’re sure to create a great email.
Once you’ve enabled Squarespace email you can track each email campaign’s performance in your website’s analytics panel. Track how many users open your email and how many click on actionable items inside. Use these metrics to see what kind of messaging and content plays well with your audience.