mbd Talks #OptOutside on #Slack
First: Black Friday Is Out. Of. Hand.
Second: From a branding standpoint, the #OptOutside campaign offers a wellspring of lessons to emerging brands.
Third: From a communications standpoint, the campaign is a beautiful display of digital technologies and website design.
REI'S #OptOutside campaign is brilliant from a brand standpoint and just plain good business. They've put their employees first in a way that honors their brand and simultaneously shares their values and their purpose. Bravo, to REI! (oh and one last thought below!)