3 Ways To Use Print Design For Your Brand
GOOD DESIGN IS GOOD BUSINESS
Design should accentuate an experience. Strategically choosing to brand items relevant to to the experience your audience has with your brand not only enhances that experience aesthetically, it creates a deeper, lasting impression. This is particularly true of printed items, which these days include a range of products far broader than traditional business cards and stationary. Anything that requires digital or screen printing open to customization through design and branding.
We've compiled a short list of three examples of print design that can enhance your brand experience.
1. Project Folders
Whether you're a consultant, a real estate agent, a lawyer or creative professional, if you have a meeting with a client that regularly results in the handing over of paperwork, what better way to drive home an impression than to package that paperwork in a well-design project folder? We pinned the design above to one of our Pinterest boards as soon as we saw it. The use of color, space, texture, typography and the black band near the open edge spoke to us. We can't imagine have one of those folders and not appreciating it.
Publication budgets don't have to be immense, and like our example above, a well-made, well-designed publication could leave the exact impression you need to convert an audience member into a client. If you are a real estate agent with a new development to promote, a well designed paper-or-hardback catalog could be an impressive product for potential buyers to take home, or back to their office. Similarly, creative professionals, or those with physical products to promote could easily have a well-made, well-designed catalog, or book, put together. The key here is both print design in terms of the exterior (covers) and the publication layout design. Both should work in tandem.
3. Direct Mail
Direct mail postal campaigns are a classic marketing strategy. Whether you're reaching out to a specialized list of addresses, or canvasing a geographic area, direct mail campaigns can be effective. Or, not. Design, again, is crucial here. If you want a prospective client to open your mailer, you'll have to lead with design, then information/promotions/etc.
For a direct mailer, creative use of space, color, texture, and typography is essential to catching your prospective client's eye and giving them enough information to convert the mailer into an impression, or even a sale.
Good design really does mean good business. Print design is versatile, expansive and applicable across professional field and marketing strategies. Creative - and strategic - use of space, textures, typography, color and material is critical. However you incorporate print design in your business strategy, the most important thing to do is keep it on brand so that it works to build your brand however the final product is used.