Seize The Micro-Moment!
How many of us have reached down to our phone on a lunch break, or while waiting for a latte, to search for a product, or experience, that has been on our minds? Odds are: nearly all of us. In what Google calls "micro-moments," we delve into the hyperconnected world of information that we carry in our pockets and research what interests us the most, right then, right there. The experience that follows can sway whether or not we buy a new TV, or book a vacation.
To capitalize on these micro-moments brands are optimizing the mobile experience on their websites and social media. Here are three things you can do to optimize your brand's digital experience, to help consumers in their next micro-moment.
Make the most of responsive design.
Be sensible with your website and social media content.
Make sure user experience design is part of the plan.
Think of this as you move forward:
The Wall Street Journal reports that according to Google:
"... 69% of online consumers agree that the quality, timing, or relevance of a company’s message influence their perception of a brand."
"82% of smartphone users consult their phones while they’re standing in a store deciding what product to buy. One in 10 of those end up buying a different product than they planned."
As you move to optimize your mobile experience, be mindful of your consumer, put yourself in their shoes, and be sure to give them the best content you can. You've got this!