Social Media and SEO
Building A Website For Your Business? Go Ahead and Create A Facebook Business Page, too.
We are frequently asked about the value of social media for marketing as a whole. The truth is that there isn’t a one-size fits all answer for how much (or little) social media can do to market your business. A different question worthy of your time, however, is: “What can social media do for your website?”
Social media is the place for you to share links to your website content on the web. Not only does sharing a link on Facebook, Twitter, or LinkedIn, create an opportunity to earn new brand impressions, as those links are clicked on and shared, they signal to Google that your website has content worth seeing.
You can stage content for social media, or capture it at the moment. We typically recommend a mix of both.
Naturally, You Should Share Your Web Content On Social Media
Share links to your website on social media when it makes sense to. Remember a few tips when you do so:
You are writing for an audience, not a bot or an algorithm - so use natural language.
Share sparingly - you don’t want to fatigue your audience with constant posts.
Create useful content on your website that benefits your audience (and gives you a reason to post a link).
Think about that last tip the longest. Businesses create all kinds of content to the benefit of their audience. Real estate agents put mortgage calculators and home value estimate tools on their website for that very reason. Chefs create blogs filled with recipes or culinary tutorials. These bits of content are leads to more reading that ultimately motivates visitors to take action on your website.
Why Facebook Still Matters
You may be reading this and wondering about all of the legitimate, pragmatic concerns around Facebook. It’s true that in the wake of a series of issues that have come to light, that Facebook has changed its algorithm so that individual users see less content from businesses and news outlets in their newsfeed (though, does it actually feel like that?). However, Facebook is a major data aggregator (a reality and phrase that may not be doing it good right now), that search engines such as Google turn to scan for information about businesses. Google looks for information about your location, hours of operation, website URL and whether or not you’ve been recently active (do you post often? do customers tag you in posts?) and if you’re relevant (how good is your content and are people sharing it?). Maintaining an active Facebook page is one of the healthiest activities you can keep up for your website and your business as a whole.