Squarespace + Google

Squarespace: Meet Google. Google: Meet Squarespace.

The ultimate “meet cute” has happened and we are living for it. Squarespace has become the first content management system to connect directly to Google Search Console, allowing for Squarespace’s native Analytics feature to show you the keywords people are searching when they click to, or see, your website.

That’s phenomenal for every entrepreneur, web designer, and marketer who works with Squarespace and is concerned about search engine optimization (SEO). Now people like us can see a complete picture of how visitors get to the websites we manage.

 Knowing what keywords are driving people to your site, and which ones are not, gives you a goal to work toward. Making this knowledge available to anyone with a Squarespace site is a powerful value-add for the platform - and the work you do. 

Knowing what keywords are driving people to your site, and which ones are not, gives you a goal to work toward. Making this knowledge available to anyone with a Squarespace site is a powerful value-add for the platform - and the work you do. 

Why Google Search Keywords Are Interesting

Simply put: You want to know what behaviors people are exhibiting when they see, or visit, your website. These keywords tell you what people were searching for when they either saw or visited your site. When you first see this info in Squarespace you might think “oh, yes, of course,” but odds are you’ll see a few things that surprise you, too.

The best part is, with this information you can make decisions about what kinds of keywords you want to use more on your website, and in particular, what kind of content you need to create to improve how your website appears in search engine results pages.

Google Is Just One Of Many Integrations

From time-to-time people ask us about what Squarespace can do on its own, and whether or not there are any “plugins” to help customize templates to build an original looking website. Google is just one of many integrations Squarespace allows for. A recent addition includes Zapier, but other commonly used integrations include MailChimp, Amazon, Acuity, OpenTable, Stripe, Xero, and more.

Squarespace is a robust, stable, customizable platform that only gets better. It’s what this site is built on, and it can be what yours is built on, too.