Trends in Review: 2016

2016 Brand & Design Trends in Review

As we look forward to 2017 in an effort to publish our forthcoming 2017 Brand and Design Trends Report, we are also looking backward at the year we still inhabit. 2016 has been a seminal year for Markon. More than ever before we are being asked by businesses large and small to expand their digital assets. When we set out to write the 2016 Brand and Design Trends Report we knew technology would be a chief agent in the year's trends. We are increasingly oscillating between small and large screens. We are connected all day, every day, and we use the ubiquity of the internet to research products and services in new ways.

Looking back, we wonder if you think we got it right. We identified six key trends for the industry. Were we spot on? Did we miss the mark? You tell us! Let us know what you think the industry has in store for 2017 as well. Tweet us your thoughts!

The Next Report is in Production

We are having a lot of fun thinking about the industry and what will come in 2017. When we put together these reports we look at a number of things: the state of the web; social media; business-to-business and business-to-consumer communication; graphic design; marketing; and in some cases, emerging technologies. Next year's report is well underway and will be out next month. Stay tuned!