Why Responsive Design For Your Website Matters

In our previous post about our recent website project, we discussed our desire to build a responsive website. That is, a website that is able to present itself across devices, from desktop/laptops to tablets and mobile phones. Lets face it, a traditional website doesn’t translate well on a smartphone. Often the same is true when viewed on tablets. For that reason, you’ve probably noticed that when access a website on a mobile phone, it may ask you to open an app, or to view the “mobile version” of the site.

Until recently, we did not have a “mobile site.” If you accessed Markon from your smartphone, you were directed to the same site you found on your desktop computer. But, when we decided to build a new website, we knew we had to invest in a mobile site. The mobile site was constructed in the final phases of the project and meant to parallel the site structure of the traditional site.

We made sure that visitors on our mobile site would be presented with well-defined, large menu for navigation. Every part of the traditional site is available on the mobile site, scaled to size and restructured to appear aesthetically pleasing and logical.

If you’re wondering why you should take the extra time to invest in a mobile site, consider this: According to Pew Research’s Internet Project, in 2014, 90% of Americans possess a cell phone. 58% of American adults own a smartphone. 34% of adults only access the internet from their mobile device.

Considering that the American population now exists in excess of 300 million persons, that’s quite a lot of people.

Don’t miss out on prospective digital customers because of a wonky website. Keep both your traditional and your mobile site up to date. If you need help, we can get you started. Just contact us.