Don't Get Missed in Local "Nearby" searches

It's About Your Brand

Your brand has a digital side and just like any other part of your brand it has to be maintained. Taking care of your digital brand is all about keeping ahead of how your business is listed online, and what kind of content is being shared about your business. Search engines check for both and what they find determines when and why they show your business on a search engine results page. This is especially true of local search, which consumers use multiple times a day, often every day to find events, products, and services in their area - "nearby."

Why Local Search Matters

How many times have you picked up your phone and searched for a product or service nearby? All the time, right? Your prospective clients are doing the same thing every single day, too! Staying in front of them by ranking well in search engine results will maximize your opportunity to be discovered by the right people. Research shows that 80% consumers who discover a new brand through local search will make contact with that brand within a week.

What You Should Know

Search engines (Google, Bing) crawl the web for signals that tell them how to show your business on a search engine results page when a user searches for something nearby, or enters a natural language query. Among these signals search engines check are how your business is listed online. They do so by checking dozens of citation websites (listings) to see what details they provide about your business. These details include: who you are; what you do; when and where you do it; and how consumers can get in touch with you. In short, everything they need to know to match your business with the right search query.

There are dozens of listings websites and many listings are generated without the knowledge of the business owner. Meaning a business that isn’t necessarily concerned with their digital brand/marketing could have dozens of incorrect listings floating around the web, confusing search engines, and ultimately preventing them from appearing in the right search results pages.

 


 

Surprised By What You Found? We Can Help! 

We offering a listings management service that takes the pressure of manually correcting your business' web listings off your plate and onto ours. We have access to 70 listings websites, including Google My Business, Yelp, Bing, and Google Maps. To do our work, we'll provide listings sites with information you provide us about our business. 

Listings Correction: Working from the back end we can correct erroneous listings to show your correct business name, address, phone number, website address, and more. We'll need the following information from you: 

  • Business Name
  • Business Address
  • Hours of Operation
  • Phone Number
  • Website URL
  • Email Address
  • Short Description of Business and Services
  • Logo Files and Photographs
  • List of Services
  • Social Media Account Links

Duplicate Suppression: Have you ever found MULTIPLE BAD LISTINGS of your business on a website? It's the worst. We can correct one listing and suppress the others.

Reporting & Insights: It takes times to get your business listings up to date and clean up any duplicates. We'll send a detailed monthly update so you can see how your listings have improved month over month, and you can know how your business stands on important websites.