How do you create a brand that has a segmented audience that doesn’t quite respond to the same visual queues? That was the challenge with Infinity Events. We distilled the exuberant nature of its founder into a universally recognized icon and wordmark that we differentiated with colors and patterns. By creating a suite of logo variations we gave the organization the visual tools necessary to market to each audience segment appropriately.
What We Did: Brand Identity: Primary Logo and Submarks; Color Palette; Fonts: Brand Patterns; Business Cards; Squarespace Website: Designed and Launched Branded Website; Domain Research and Acquisition; Content and Social Strategy