Pink Lemonade Project
It takes a community. Pink Lemonade Project raises awareness about breast cancer in the Portland, Oregon metro area and Southwest Washington. By raising funds from corporate and individual donors, the Project is able to host a robust calendar of events to support breast cancer survivors, previvors and current patients. Their website needed to be a community space for those who follow the organization. The site hosts an event calendar, a product store, a donation feature, and event registration tools. Squarespace’s native platform features make managing donations, purchases, and event registrations easy, and it captures audience information as they make those interactions, making it easier for the Project to keep up with those who support it. It’s a step in the right direction. To see the whole site, visit: www.pinklemonadeproject.org.
Before the website, we led Pink Lemonade Project through a rebranding process in 2015. The organization wanted to update its branding to put forward a more consistent look as its presence and impact in the community grew.
What We Did: Brand Identity: Primary Logo & Submark Refresh: Fonts; Color Palettes; Brand Patterns; Updated Website Architecture, Design, and User Experience via Squarespace; Setup Donation Protocol with Stripe; Built Promo Product Store; Optimized Event Calendar and Registration Feature; Consolidated Domain and Hosting Services Under One Provider