Velonia Boutique's brand is known for attention to detail and exquisite execution. Our design and production strategy had to echo those attributes. To do so, we paid attention to the finer details, and utilized print techniques to give each print marketing piece we created an extra oomph!
We meet 1000 Stories before they were called 1000 Stories. When they were an idea born out of a desire to help people of all walks of life create events as spectacular as the reasons the events are meant to celebrate. As brand designers we love meeting founders when their business is at the moment of inception.
Dress for Success, as a national organization, is lauded for its work to empower women who seek to enter the workforce. Chapters across the United States partner with public and private organizations to raise money and resources to give women the tools, skills, and yes, even the clothes, they need to gain lucrative, long-term employment.
Green Mountain Structural Engineering is a new firm founded by seasoned experts and compelled by a passion to engineer secure homes in Southwest Washington. As a brand, it’s just emerging from its inception. Founded by local, well-established engineers, Green Mountain, or GMSE, launched in summer 2016.
Hadley Beauty Co. is a lifestyle brand launched by Meghan Hamilton, the founder of Beauty by Meghan and GLAMbeauty Bar. Founded under the premise that glam should be accessible to anyone, and that karma requires that we only put positive energy into the world, the brand is launching with a focus on artistry and sustainability. Hadley Beauty Co.’s initial product line up includes fifteen cosmetic brushes, that majority of which are 100% vegan, while the rest are produced with sustainably harvest goat hair.
When our path crossed with Matrix, the company was at a crossroads. Internally, Matrix was in a deep period of optimization, and externally, the company wondered how to present a newly refined version of itself to long-standing clients and a market in which it had already developed an established reputation.
Building brand awareness and brand loyalty in the 21st century requires a diverse strategy, with effective, contemporary tools. That means, a brand portfolio that includes a strong logo, branded items to occupy physical space, and digital tools, the most obvious and powerful of which being an organization's website.
Some brands are stoic. Some brands are iconic. Some brands are, well, effusive. From the initial request-for-proposal, to our first team conversations, and throughout the entire project, Infinity Events maintained an infectious level of energy that we knew we had to synthesize into the visual expression of their brand.
It doesn't matter what kind of request reaches Stacey's inbox, the real product and service on order every day is creativity. As brand managers and web designers, we felt that when working with a client whose chief objective is to create visually stunning arrangements, our own design should take a step back, and the client's work a step forward.
Even the "hottest chair in town" has to rely on more than just word-of-mouth to keep its lobby full and its appointment book dripping black with ink. Reputation stands alone in a room of newcomers, and fresh clients is exactly what Red Chair Salon & Spa wants their website to bring them.
Certainly, a large, amorphous entity such as a public school district requires a visual identity. Yet, it is seldom that public entities are thought of in terms of brand. That Ridgefield School District is conscious of its brand status and careful in its stewardship of that brand, is a remarkable thing.