Scalability and Functionality
Websites have to be mobile-friendly. It’s a rule of the industry at this point. Sometimes, however, things get a bit wonky and a custom icon, infographic, or image just won’t scale down for smartphones and tablets. CX Advisors came to us about such a case with their Squarespace website and we were glad to take a look. First, we performed a content audit of the site. We read for messaging and we analyzed format. The result was a report that provided recommendations on layout, on-page optimization for SEO, and overall brand messaging. Then, we used a custom code solution to essentially instruct the visuals on the site to get the message they weren’t receiving previously: scale to the device! The solution worked and now the images scale to the appropriate size and resolution. With the code in place CX Advisors has a handsome website that looks great anyway you view it.