Full Circle Dance

Design in Motion

Design can express almost anything. So can dance. Markon was brought on to design a new brand identity and website for Full Circle Dance - an innovative, gender-neutral, values-driven dance program in the Denver, Colorado metro region. When we met Full Circle Dance, their story was classic: their founder, a highly driven entrepreneur, named Genoa, had commissioned a logo from a known source and put together the best website possible. The two were not quite the right fit but were able to get Full Circle Dance through its first year.

Using the original logo and inspiration, and the organization’s value statement as a guiding ethos, we created the evolved logo you see on the website today. Based on feedback from the client about the organization, its audience, and how the website would be used, we took the foundation of the existing Squarespace site and gave it a massive overhaul. The result is a site that utilizes white space, images that reflect the organization’s values about dance, and improved organization to provide quality information and quick access to calls-to-action. Through the course of the program, we introduced new fonts and colors to the organization’s brand palette. Now Full Circle Dance has an evolved identity and website to continue offering innovative programs to youth throughout Denver.