Hadley Beauty Co.
A Brand Built on Character
We love a good lifestyle brand! Lifestyle brands all about a strong sense of identity, style, and remarkable character. Hadley Beauty Co. is about empowering women by providing accessible, sustainably produced, cruelty-free cosmetic instruments in the marketplace. There's a simplicity to that idea that stands among the complexity of bringing that mission to life. So much of Hadley Beauty Co.'s identity is going to speak for itself in the choices the brand makes. We understood this, and so for the visual identity, we drew from the basics: color, typography, and geometric shapes. The resulting look communicates a sense of style and authority that provides the perfect platform for the rest of Hadley's message to stand on.
For Hadley's official launch we created a suite of printed items: an invitation to the launch event and informative rack cards.