Infinity Events

Infinity Events

One Brand, Two Demographics

How do you create a brand that has a segmented audience that doesn’t quite respond to the same visual queues? That was the challenge with Infinity Events. We distilled the exuberant nature of its founder into a universally recognized icon and wordmark that we differentiated with color and pattern. By creating a suite of logo variations, we gave the organization the visual tools necessary to market to each audience segment appropriately.

Ridgefield Bond Campaign

Ridgefield Bond Campaign

Pink Lemonade Project

Pink Lemonade Project