MEN'S NATURAL CARE PRODUCTS
Branding for A Demographic
Men’s Natural Care Products is the result of one man’s passion to see quality men’s hygiene products widely available. It started as a curiosity, and then an experiment, and then a plan to make soaps made from natural ingredients accessible to men of all tastes. When we were approached to work with the brand, the lineup of soaps was established, tested, and ready to go…..almost. They needed a brand to represent them in the marketplace. Armed only with the name, Men’s Natural Care Products, we set out to create a visual identity that could market the products. Almost in parallel to creating the brand we set out to design their most visible advertising space: the product’s packaging. The resulting work led to an identifiable brand that can be found in select markets today.