Ridgefield Bond Campaign
An Experiential Public Information Campaign
In 2017 the citizens of Ridgefield were presented with an opportunity to fund their school system so that it could meet the demands of their growing city, evolving technology, and the ever-present need for safe, modern facilities for their youth. We were commissioned to assist the District in amplifying the message about how the Bond would benefit the local community. To do so, we took advantage of the District's established social media channels, and other digital tools, to make available information on the Bond's promise to meet the needs of the District. For a period we embedded ourselves in the District's social media and communication activities, created multimedia content, and advised on messaging. The resulting work helped the District secure the Bond, which the public decisively approved.