Ridgefield School District
Rebranding a Community Staple
Markon was hired by the Ridgefield School District to bring their brand identity into the 21st century and develop new brand collateral to represent a growing school district in one of the fastest growing cities in Washington State: Ridgefield. Before Ridgefield began to experience the benefits of growth, it was a rustic, rural, tight-knit community. Its school district was a central cultural and intellectual hub, meaning the school district's identity was deeply ingrained in the local community. Our task was to honor the spirit and culture of the existing brand identity and make something new, responsive, and fresh. The resulting work relies on color and structure to portray a badge or emblem, that can represent the school district in print, on promotional items, and online.