The North Coal
Everything about sitting down to a meal, alone or with 300 of your colleagues, is visceral. Food is evocative, the entire experience draws on all of your senses, and when a meal is the centerpiece of a large event, food is social. So, when a Canadian catering company that specializes in Southern-style barbecue came to us to rebuild and reimagine their website, we leaned heavily on creating a visual experience. Every aspect of the website, from the page layout to the logical connections between content, is wrapped in a visual framework meant to create a feeling of luxe - and delicious - professionalism. These are the guys you want to put on your next corporate event. They are who takes you to the next level. The resulting site is an informational lead generation tool that will let The North Coal develop brand authority online, connect with new customers, and continue to build its business.