The Creative Process

The creative process is essential to everything that we do. That said, we like to keep it simple. No matter the scope of the project, our process is carried out through four simple phases. 

Phase 1: Define

Every project begins with a discovery period where we ask questions to learn more about you and develop a creative brief. This guides the work we do in the next phase: design. 

Phase 2: Design

This is the precise moment that we order a second latte. It's also when we roll up our sleeves and get to work. Whatever it is we are creating for you, the concepts begin to hit paper (and the screen) here.

Phase 3: Refine

Sometimes we refer to this as a feedback round. We'll present our design concepts and ask you to provide your feedback. Then we'll take that feedback and refine the work we started with. 

Phase 4: Deliver 

This bit is simple. We'll finalize concepts and their appropriate files. If something is meant to go to production, this is when it does. We provide our clients with all relevant files at the end of the project. 

Curious about how this process pans out? 

Take a look at some of our case studies to see the kind of work we produce.